3/17/2024 0 Comments Apple student discount 2018Every customer touchpoint (products, the website, ads, app store, and retail store) yields a consistent Apple experience. ![]() Apple has a legendary focus on the customer experience. So what are the reasons Apple has remained a consistently excellent marketer for over a decade, and what pitfalls do you need to be aware of? Here are our top ten:ġ. Each of these marketing practices can backfire without careful attention and top-notch execution, as Apple is seeing right now. But it’s not enough to simply try to copy Apple. Marketers who aspire to reach Apple’s heights need to look closely at the reasons for Apple’s consistent reign at the top. At the same time, as in so many other parts of management, strengths can easily become weaknesses or points of vulnerability. Apple’s consistent marketing excellence is built on some core disciplines, which others would benefit from learning from and applying. ![]() Apple is one of the greatest marketers of all time, but even it can stumble.
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