3/19/2024 0 Comments Ipad pro keyboard shortcuts ios 11![]() ![]() The iPad offered the same conceptual simplicity and intimacy as the iPhone, with the “lean-back” ergonomics of a tablet, at the cost of power - hardware performance and software complexity. The iPad had some objective advantages - battery life and the pixel density of its display are two that come to mind. A Mac was, simply put, more powerful than an iPad - both in terms of hardware and software. Objectively, a MacBook was faster, by a large factor, could multitask, and offered a rich library of serious productivity apps. What made the iPad better than a MacBook, in at least some ways, was more subjective than objective. No one would dispute that bigger displays are better for certain tasks - you can prove the productivity gains. Simply by nature of having a bigger display, the iPad was better than the iPhone for numerous tasks - watching videos or reading long-form text, to name just two. The only way iPad would succeed, Steve Jobs said, was if it were “ far better at doing some key things” than either an iPhone or MacBook.Īpple succeeded. That seems obvious, but the problem, for the iPad, is that people loved their iPhones and MacBooks. ![]() When Apple introduced the original iPad in 2010, it was explicitly positioned in a new role for a device - somewhere between an iPhone and a MacBook. You’re going to have to forget your first impressions of the iPad to understand the iPad Pro. First impressions last a lifetime, goes the adage.
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